The simple idea of targeting a Rolls-Royce at millennials seems preposterous, and that's because the only way they could afford it was if they came up with a very popular app or had very rich parents. Either way, the percentage of Generation Y members that fall into these two categories must be really low. And to make matters worse, Rolls-Royce isn't the only ultra-luxury brand out there, so there's competition to think abo... (continue reading >>)
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