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Suzuki delays US Swift until at least 2011, getting advice from VW

Those of you expecting the new Suzuki Swift to get Stateside will need to wait a bit bit longer. After the Kizashi failed to exactly make the splash that Suzuki had hoped for, and with Suzuki sales in America crumbling, it seems that the Japanese automaker and 20% stakeholder Volkswagen AG will take a seat down to shape a brand new struggle plan.

Part of that plan includes placing the Swift's US arrival on keep until at least 2011 in order that pricing and method could be evaluated. Some of the reasoning at the back of the put off has to do with the growing Japanese yen, which has additionally dented the employer's US advertising division.

Having already cut advertising and marketing spending extensively, Suzuki says that they're unwilling to elevate charges or reduce content material to counteract the change charge trouble. The small hatchback may be sold in Europe and Japan until US marketplace info are finalized.

On a developmental word: VW is trying to have very last details on platform/powertrain similarities by way of this fall, such as what can be progressed and (probably) what may be shared.

American Suzuki product and development head Steve Younan says, "We must get some indication of wherein they'll have observed a few efficiencies in platform improvement and powertrain development."

A Swift Sport with VW's 1.4-liter TSI is a totally exciting inspiration indeed.

By Phil Alex

Via: Autoweek

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