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GM's New China Brand Baojun Launches first Car, the 630 Compact Sedan

SAIC-GM-Wuling (SGMW), GM's mini-commercial vehicle joint venture with China's SAIC and Wuling Motors, today rolled out the first Baojun branded passenger vehicle at its plant in Liuzhou, southern China. The Baojun 630 is a low price, four-door compact sedan developed locally using GM technology that will go on sale in early 2011 through a new network of dedicated Baojun dealers.

The Baojun emblem was created to offer even extra lower priced passenger cars in China and to compete with the u . S .'s home automakers which include Zhejiang Geely and BYD.

According to SGMW General Manager Shen Yang, "The Baojun brand will make SGMW a extra aggressive automaker as we roll out a full lineup of passenger vehicles beneath the nameplate within the coming years. We have high expectations for the brand and our first model, the Baojun 630, that allows you to compete within the center range of the passenger car section ? The industry's quickest developing."

The Baojun 630 sedan could be built at SGMW's facility in Liuzhou, which has an initial annual capability of greater than a hundred,000 cars.

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