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Opinion: Will Polestar's subscription system work?

Bold, distinctive and a major break from the norm. No, not the Polestar 1 – although the Volvo spin-off’s first car certainly qualifies for most of those – but how you buy it.

Click here for greater at the all-new Polestar 1

By presenting its vehicles on line via a flat monthly subscription, Polestar has broken away from the old-school, provider-targeted approach of selling vehicles and adopted the model used to amazing success by using the likes of Netflix, Spotify or even motorcycles in London. Other vehicle companies have experimented with such services, but Polestar might be the first emblem to exist largely as a web-simplest corporation.

Are automobile enthusiasts prepared to shop for automobiles on-line thru a month-to-month flat price? Well, why now not? Most folks are fully prepared to store on-line and have become used to paying month-to-month expenses and in no way certainly proudly owning something. Why ought to a automobile be any special? Especially whilst you narrow the need to haggle over pricing and your flat price removes the cost of paying for servicing and so forth ? In addition to the hugely useful potential to in short exchange your sports GT for a bigger Volvo.

Polestar can best do that due to its hyperlinks to Volvo, giving it get right of entry to to that corporation?S after-income servicing network. In different phrases, while you may in no way must visit one, there?S still a need for dealers.

Related testimonies:

Volvo S90 review

Volvo S60 Polestar

Volvo XC90 evaluation

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