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Audi study finds high interest in self-driving cars, but far from a blanket statement

Audi study finds high interest in self-driving cars, but far from a blanket statement
Tuesday, September 24, 2019
Vehicles, Autos, Cars, Audi,

Across multiple countries and 21,000 individuals, autonomous cars intrigue humans, but there are still many concerns.



#Vehicles #Autos #Cars #Audi

While autonomous cars and self-driving technology aren't ready to roll in the near future, such technology is bound to become widespread in the decades to come. Yet despite intrigue in the technology and advances, there remains one hurdle that could prove difficult to clear: human acceptance.

A new study from German luxury brand Audi (specifically its &Audi Initiative) painted two distinct portraits of individuals around the world. The company surveyed and studied 21,000 respondents globally from nine countries. Citizens from China, South Korea, Italy, Spain, Germany, the UK, France, Japan and the US each provided responses.


The study broke findings out into three overall categories: the emotional landscape, the human readiness index (HRI) and several user typology templates. The most important of these is the second point, the HRI.

The HRI spans age groups, gender, living environment, income, education and the distance a respondent drives each day. By and large, younger generations hold the idea of autonomous driving in a more positive light. Even across each of the nine countries, those belonging to Generation Z (under the age of 24) showed a "high readiness" for self-driving technology, and 73% said they were curious about the technology. Millennials came in second, though far less ready as Gen Z, while Baby Boomers displayed the least readiness. Overall, almost half of those surveyed still viewed autonomous vehicles with optimism, however at 49%.

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